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Motif Collective
Case Studies

The Problems We've Solved.

Ground Truth

Retail Analytics · $100B+ US retailer

A two-person team resolved in three weeks what AI couldn't crack in three months. The method: go to the store.

  • Reconciled roughly $1B per month in promo impact
  • Lifted sprint efficiency from 60% to 90%
  • Built dual human and agent catalogs
LLM data profiling · Agentic catalogs9 min
Innovation in Name Only

CPG Analytics · Major adult beverage brand

A beverage brand's analytics tiger team escaped IT governance in name only. Here's what it took to fix delivery and velocity.

  • 10x delivery throughput
  • Tool users beat quota by ~20% compared to peers
  • 10% lift in on-premise sales
BigQuery · Tableau · Salesforce · Git7 min
One Pattern, Three Industries

IoT Analytics · $4.5B enterprise hardware and software company

How a hardware and software company built repeatable data products for Walmart, FedEx, and Lululemon by treating IoT event streams as a universal substrate.

  • Reshaped their go-to-market motion
  • Strengthened key customer relationships
  • Built repeatable data products
Walmart · FedEx · Lululemon8 min
Past the Feature Checklist

Case Study · Fortune 15 healthcare company

A cloud cost POC became an enterprise BI strategy. What happens when you work at the strategic and operator level at the same time.

  • Replaced a tool billing $540K to $2M+ per year with a $180K Looker license scoped to the cloud cost use case
  • 90% reduction in total query cost for cloud cost operations
  • Looker adopted enterprise-wide as the standard for all external-facing analytics, replacing QlikView
Looker · Google BigQuery · GCP · QlikView · Cloudability8 min
How to Test Personalization When You Can't Afford to Succeed

Retail Personalization · Global children's toy company

A global toy company wanted to prove personalization works. The catch: they couldn't afford to drive more demand. Here's how we built the test anyway.

  • Answered in one quarter at $0 incremental cost
  • Avoided $5-10M of premature spend
  • Caught a 70% audience overlap that would have invalidated results
Clean-room segmentation · A/B experiment design7 min
When One Developer Outworked a Team of Five

Customer Data Platform · Global fashion manufacturer and retailer

A 12-month data platform build was three months from failure. One developer and a Spark SQL pivot delivered go-live within 1% of historical Acxiom benchmarks.

  • Went live on schedule
  • Reconciled within 1% of benchmarks
  • One developer replaced a team of five
Spark SQL · Hadoop · Informatica7 min
You Can't Optimize What You Can't See

Marketing Analytics · Major educational publisher

Sixty percent of retargeting spend was hitting the same users twice. No one knew until we put all the data in one place.

  • Exposed 60% duplicated retargeting spend
  • Consolidated 7 categories across 20+ portals
  • No new per-seat licensing
Adobe Test & Target · Omniture · Excel add-in7 min read